Analysis of the automobile industry
Electric vehicles (EVs) are becoming increasingly commonplace, and their continued proliferation could significantly impact how cars are manufactured, marketed, and sold. For this assignment, first perform a complete and thorough Five Forces analysis of the automobile industry. Include in your analysis what you believe are some of the opportunities and threats facing incumbent firms (those firms already competing within the automobile industry) and new entrants (those firms contemplating competing within the automobile industry) (50 points). Following your Five Forces analysis, provide five grounded, real-world strategic projections, one targeting each of the Five Forces, about how increased adoption of electric vehicles might affect the automobile industry within the next ten years. Support each of your five unique projections with well-reasoned justification (50 points).