Evaluating Mission and Vision Statements at Pepsi Company
Consider the mission and vision statements for PepsiCo
1)Evaluate the mission and vision statements of Pepsico against the theoretical purpose of such
statements.
2)How effective are they in linking strategy with individual performance?
3)We can argue, with important support, that the mission and vision statement of a firm should be linked
to individual performance. How do we get from a mission and vision statement to individual performance?
4)To what extent are the mission and vision statements developed using the evironment, the managerial
philosophy of the firm, the public image sought by the organization and/or the self-concept of business
adopted by the leadership and stockholders? Is culture an influencer?
Evaluating Mission and Vision Statements at Pepsi Company
In the world of business vision and mission statements are used as means of strategic
development. They are very crucial components of an organization’s strategy in achieving its
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organizational development goals. This tendency is because without having a clear vision and
mission statements an organization cannot successfully implement its strategic plan. A vision
statement is a statement that pertains to portray a mental picture of the future state that is
optimally desired for the company. Therefore, the vision statement defines what an organization
wants to achieve over a stipulated period. O the other hand, a mission statement shows why the
organization exists through defining its purpose (Hill et al., 2014).
This paper is going to evaluate the vision and mission statements for PepsiCo. The vision
statement for this company states that they are committed to gaining financial and business
success while having a positive impact on the community. On the other hand, their mission is to
provide customers globally with affordable, delicious, complementary and convenient foods and
beverages suited for certain times of the day. Pepsi Company is globally known and has an
extensive customer base all around the world. It provides foods and beverages that include soft
drinks and fun snacks. Their vision and mission statements are very clear and precise. The next
paragraph will show how these statements have linked strategy with individual performance.
The vision of this company defines the state at which the company is gearing towards
achieving (Crowley et al., 2011). This is the state of business and financial success. The vision
gives an understanding of how each employee’s work contributes towards achieving the desired
state. For the company to reach the desired state of business success, each employee must fully
comprehend the role he or she plays towards achieving it. The strategic plan of a company is
implemented successfully only when the vision statement provides guidance and inspiration and
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also shows the way through which the company can achieve the state mentioned in the statement.
This strategy aims and guiding the employees by providing them with a mental picture of how
their role is crucial to the vision of the company. When the employee focuses all their energy on
the desired state, then the collective individual performance of each and every employee will act
as a means of optimally attaining the desired state. In this case, every employee will focus their
skills and work to make the company be a success financially and business wise.
The vision of Pepsi Co was written is such a way that it was easy for the employees to be
able to repeat it every time. This way it is suitable to the company’s needs in successfully
implementing their strategic plan. This strategic plan goes a long way to help the organizational
development of the given company move towards the positive direction.
The mission statement of Pepsi Co is another key component of the strategic plan of the
company. The mission statement of a given company seems to answer some questions. Like,
what does the organization do? Who benefits or who is the primary recipient of the
organization’s actions? How does the organization do what it does?
Pepsi Company provides foods and beverages to their customers situated all over the
world. They provide this food to their customer with the aim of benefiting them with
affordability, confidentiality and deliciousness of their products. Thus, their mission statement
seems to answer the questions that a convenient mission statement should do for an organization.
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Therefore,it shows how useful a suitable mission statement is in helping an organization achieve
its desired state as mentioned in their vision statement.
The strategic plan of the Pepsi Company becomes successful when the desired state in the
vision stamen is achieved. But the achievement is only a part of the puzzle to be solved. For this
part to be settled there is the need for the mission statement. Thus, the mission statement comes
to lay down a clears structure of how employees should work. A mission is like a rule book that
improves the decision-making capability in the company employees. Thus, the employee’s
performance is geared towards an individual purpose that is the purpose of the whole
organization (Papulova et al., 2014). Therefore, the employee’s performance is shaped in a
certain way according to the mission to achieve the vision.
Vision and mission statement go hand in hand. If the vision and mission statements do
not seem to relate to one another, then they surely are not the suitable statements for the
company in question. The importance of vision and mission statements in a company’s strategic
plan is unquestionable. One of their importance is that these statement aid in strengthening a
company’s culture by giving a unified sense of purpose. This will go a long way in helping
employees sharpen their decision-making skills regarding the big picture. However, efficient
vision and mission statements cannot have an effect on an employee’s performance if they are
not emphasized to them by the highest levels of the organization (Darbi et al., 2012).
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In conclusion, the vision and mission statements of the Pepsi Company are effective in
stimulating their employee’s performance. However, not having clear and precise vision and
mission statements in an organization can limit the opportunities available to steer the
organization’s success.
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References
Crowley, J. D. (2011). Developing a vision: Strategic planning for the school librarian in the
21st century. Santa Barbara, Calif: Libraries Unlimited.
Darbi, W. P. K. (2012). Of mission and vision statements and their potential impact on
employee behaviour and attitudes: The case of a public but profit-oriented tertiary
institution. International Journal of Business and Social Science, 3(14), 95-109.
Hill, C., Jones, G., & Schilling, M. (2014). Strategic management: theory: an integrated
approach. Cengage Learning.
Papulova, Z., & Papula, J. (2014). Approaches to Strategy: Practice of Slovak Enterprises.
World, 4(2).
