The recruiting value of corporate social responsibility
m and Park (2011) argue that corporate social responsibility (CSR) activities not only have value for
benefitting social causes but can also be regarded as recruiting tools for attracting potential
employees who perceive the organization and its CSR activities as an ethical fit. The foundation of
this argument comes from an organizational perspective that views employees as important assets for
a corporation. Coming from this perspective would mean that corporations would be cognizant about
the imperative to have an active CSR program that matches corporate values, missions, and cultures.
Conduct Internet research and identify the top ten companies to work for last year. Choose one of
these companies and research its CSR activities.
In your posting, respond to the following:
� What are the company’s CSR activities?
� What do these activities say about the company?
� Do you think that these activities are cause beneficial or cause exploitative? Give evidence for your
answer.
� Would you consider working for this company?
Support your answers with appropriate research and reasoning and initiate comments on the postings
of at least two of your peers.
RECRUITING VALUE OF CORPORATE SOCIAL RESPONSIBILITY 2
The recruiting value of corporate social responsibility
The identified company is Chevron which was ranked the 6 th best company to work
for in the year 2015. This is a multinational oil corporation. Corporate social responsibility
(CSR) is understood as business practices that involve initiatives which are beneficial to the
society (Cassimon, Engelen & Liedekerke, 2016).
The corporate social responsibility activities of Chevron include the following: in
Angola, this firm has engaged in various partnerships that seek to improve livelihoods in this
country and foster a stable operating environment. For instance, Chevron in Angola provided
help in launching an entrepreneurship curriculum for learners, offered micro-financing and
technical assistance to local businesses, and supported an initiative aimed at vaccinating over
620,000 persons against polio outbreak (DiBenedetto, 2011). In Richmond California,
Chevron gave about $3.69 million to non-profit organizations aimed at meeting needs in job
training, economic development and education (DiBenedetto, 2011). Chevron in Indonesia
has strengthened economic opportunities aimed at benefiting local communities through
sponsorship of polytechnic universities, support and training programs for farmers, and
microfinance (DiBenedetto, 2011).
What these CSR activities say about the company is that Chevron is really a socially-
responsible oil firm that helps the society through various activities. The CSR activities also
show that Chevron is a company that takes responsibility for the impacts of its activities as
RECRUITING VALUE OF CORPORATE SOCIAL RESPONSIBILITY 3
well as decisions on every aspect of the community, the society and environment. These CSR
activities are cause beneficial. This is largely because the activities actually contribute to the
society’s welfare and health, operating ethically and transparently (Bredeson & Goree, 2014).
The activities show the positive impact which Chevron has on the local communities in
which it operates. I would consider working with the firm since it is a socially responsible
company that has a positive impact on communities. Chevron is a more attractive company to
employees like me who seek to work for companies that have socially responsible practices,
sound ethics, and community mindedness.
RECRUITING VALUE OF CORPORATE SOCIAL RESPONSIBILITY 4
References
Bredeson, D. A., & Goree, K. (2014). Ethics in the workplace. Albany, NY: Prentice Hall.
Cassimon, D., Engelen, P., & Liedekerke, L. (2016). When do Firms Invest in Corporate
Social Responsibility? A Real Option Framework. Journal Of Business Ethics,
137(1), 15-29.
DiBenedetto, B. (2011). Chevron, the socially responsible oil company?
