The goal(s) and objective(s) for the action plan.
The goal(s) and objective(s) for the action plan. The target market at which this action plan is aimed. The marketing mix activities needed to implement the action plan.Product strategy and programs require consideration of things such as brand name, product features/benefits, differentiation from competition, relationship to delivering value, logo, package design/labeling, complementary products/services, elements of […]
