Hustream Technologies Interactive Video
- What is the long term business strategy for HuStream? In which areas should the business
model be directed? You may use any appropriate business model to analyze their business. - How should HuStream’s co-founders seek the funding needed to support their company’s growth?
Discuss the revenue model. - What partnership model should the co-founders pursue to promote the use of digital ecosystems to
enhance their customers experiences and value propositions - Describe the IT platform HuStream has developed to date. Is this platform aligned to HuStream’s
business strategy? If so, how has the user experience helped or hindered? - What principles of strategic execution should HuStream use?
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Hustream Technologies Interactive Video
Question 1: What is the long term business strategy for HuStream? In which areas should the
business model be directed? You may use any appropriate business model to analyze their
business.
Every business is expected to have a short and long-term strategy to remain steadfast in
its operation. The long-term business strategy for HuStream is to render quality services that
meet customers’ expectation. The company has a number of areas that they can direct their
business model. One of the areas is entertainment. Others includes education, hospitality and
tourism, automotive, advertising, athletics, landscaping, oil and gas, employee training, computer
software, weddings, online dating, casinos, real estates, athletic and sports, online tutorial, and
vlogging also known as video blogging among many others (Ivey, 2014). An appropriate
business model that can make the company accrue profits will guide the selection of a lucrative
area. Per episode fee model is appropriate to help the firm generate revenues through
entertainment option while in per video profit model will be appropriate in the education area.
Therefore, the company stands a higher chance to accrue more revenue by adoption the revenue
model.
Question 2: How should HuStream’s co-founders seek the funding needed to support their
company’s growth? Discuss the revenue model.
Funding is required to spearhead the growth of the company. The co-founder therefore
seeks this funding through revenue model approach. The co-founder should provide a detailed
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account of how the company plans to accrue its income and strategies that it will use to generate
profits. The pricing details of its services and the modalities it will use to attract customers
should be provided to provide an insight of the capability of the company to make profits and
generate revenue in future (Dasgupta, 2013). The co founder should as well come up with sales
projections over a certain period. The revenue of the company may be recurring from the repeat
or loyal clients. Providing services to various customers, as schools and entertainment industry
will enable the firm to have stable streams of revenue hence will enable the company to carry on
with its projects. Other source of revenue for the company could be transactional which includes
services the company will be selling on a continuous basis to its clients.
Question 3: What partnership model should the co-founders pursue to promote the use of digital
ecosystems to enhance their customers experiences and value propositions
Various partnership models exist that cofounder can pursue to promote the use of digital
ecosystems to enhance customer experience and value propositions. In this scenario, the suitable
model is concurrent model. Partnership should incorporate different individuals that will be able
to offer different programs or services to different groups of people to enhance and expand
service delivery (Ivey, 2014). Currently, the demand of the customers is huge and this requires
hiring of specialized individual to come and help with service rendering. The company is also
expected to liaise with other stakeholders as well as financial institutions, to request for financial
assistance. This model is therefore suitable in this scenario as it goes an extra mile to save costs.
Question 4: Describe the IT platform HuStream has developed to date. Is this platform aligned to
HuStream’s business strategy? If so, how has the user experience helped or hindered?
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HuStream IT platform under operation has the capacity to operate globally through
internet with the aid of cloud computing. Through this cloud computing, customers can access
and use and even build own interactive materials the way they see fit. Clients are required to
login the cloud and create their own content that meets their needs. This cloud is protected by
Secure Sockets Layer (SSL) security (Ivey, 2014). Therefore, there is a guaranteed protection
from the intruders. The functionality and new features provide users and customers with unique
experience. Users such as students and teachers have the ability to customize some of the
buttons on the websites to ensure that they achieve user experience (Ivey, 2014). The company
therefore focused on production of videos at a small fee. The service based model business
focused on video production and in ensuring that customers het high quality video production
services.
Question 5: What principles of strategic execution should HuStream use?
For HuStream to achieve its objectives it needs to apply various principles of strategic
execution (Pal & Pantaleo, 2008). This is important in setting the pace of what the company will
achieve. One of the principles is to dialogue with the client partners to help in definition of
objectives and criteria of success. It is important to begin by thinking about the brand and the
client partners to define success criteria. The partners should collaborate and agree on what
will constitute as a successful campaign. The company should also consider the program
performance indicators to ensure that the performance of the company is assessed at the
conclusion of the project to help measure success. Since objectives of the business do vary,
program performance indicators as well tend to vary from one company to another. Another
principle is to gain in-depth understanding of both internal and external landscape that the
services or the brand competes, understanding the company position and status as well as the
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environment enlightens the business person on the various aspects that affect smooth operation
of the business.
Furthermore, before execution is prudent to think about consumer insights (Radomska,
2014). Consumer should provide their views and express their emotions and rational
engagement about them and these insights will inform how the company will implement or
develop the campaign. The next principle requires that that the service provided exemplifies
creativity and innovation. The services should resonate and meet the expectations of the
company. The services should also engage the customers through different platforms such as
digital touch among other to create positive consumer experience.
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References
Dasgupta, P. (2013). Evaluation of Revenue Model for Social Networking Sites and
Implications. Journal of Marketing & Communication, 9(2):, 9-18.
Ivey, R. (2014). Hustream Technologies Interactive Video. Ivey Publishing.
Pal, N., & Pantaleo, D. (2008). From Strategy to Execution : Turning Accelerated Global Change
Into Opportunity Berlin : Springer. 2008. eBook. ,
Radomska, J. (2014). Model of successful strategy execution: revising the concept. Problems of
Management in the 21st Century, 9(3), 213-222.
