Evaluating Vision and Mission Statements at PepsiCo
Consider the mission and vision statements for PepsiCo
1)Evaluate the mission and vision statements of Pepsico against the theoretical purpose of such
statements.
2)How effective are they in linking strategy with individual performance?
3)We can argue, with important support, that the mission and vision statement of a firm should be linked
to individual performance. How do we get from a mission and vision statement to individual performance?
4)To what extent are the mission and vision statements developed using the evironment, the managerial
philosophy of the firm, the public image sought by the organization and/or the self-concept of business
adopted by the leadership and stockholders? Is culture an influencer?
PM.REPLYS.W3 2
Introduction
PepsiCo is one of the leading brand names within the soft drinks industry operating in
Australia. The company’s has expanded its products into international markets such as the
United States of America, Japan, and Eastern Europe among other states. PepsiCo in its pursuit
for penetration into different markets with different products and brands has begun the process of
acquiring fast-food joints such as Kentucky Fried Chicken, Taco Bell, and Pizza Hut (Gjurovikj,
Pp. 482-488, 2013). These restaurants are being used by this company to capture clients and
influence them into drinking the company’s beverages.
This paper therefore seeks to undertake a study on this company’s vision and mission
statements and how this apparatus relate to the theoretical functions and purposes of the
company. Also effective will be how the company links its strategy with the performances of
individuals and how the company gets its vision statement into a developed state that links the
environment and other aspects of the organization.
PepsiCo’s Mission and Vision Statement against its theoretical purpose
PepsiCo’s mission statement involves its approaches that are geared towards increasing
the value of its shareholders investments through sales growth, wise investment of its resources
and cost controls (Gjurovikj, Pp. 482-488, 2013). The company also believes in the fact that it
core success lies upon offering value and quality to its customers and consumers by providing
products that are wholesome, safe, efficient, economical, and environmentally sound through a
fair return to its investors while also ensuring that the safety standards and integrity are strictly
adhered to wholistically.
PM.REPLYS.W3 3
The company in its mission and vision statement categorically focuses and pursues
avenues of not only achieving profits and success, but also considers the welfare of its
company’s stakeholders and its end consumers (Matwiejczuk, Pp. 265-275, 2013). It is
imperative to also realize that the company links its mission and vision statements into its
achievements that can be gained through their sales growth, wise investment, and through the
control of costs. The vision and mission statements of this company therefore define its nature as
well as what it stands for, a factor that gives the authentic image of its operation in achieving its
purposes in the market.
Linking the Companies Strategy with Individual Performance
PepsiCo companies strategy as indicated in their mission and vision statements is not
only in achieving and making goals like to maximize on their profits and improving services for
its people but one that motivates its staff in understanding the companies mission and vision.
Through this, the staff members are motivated to get involved in achieving the set goals in a
collective approach that incorporates all the individual performances into achieving targets
(Matwiejczuk, Pp. 265-275, 2013). In pursing the mission and visions of the company, there has
to be individual performances incorporated. For instance, when PepsiCo decides to achieve an
increase in its market share by 10% on its products, it can quickly think of using advertisements,
exports of its products to other markets, promotions, the improvement of the quality of its brands
and reducing the prices of its beverages. However, when the staffs who act as the individual
performers are not involved in this process, the company is likely to face hitches in its initiatives
however how good strategies they have.
PM.REPLYS.W3 4
Visions and Mission Statements into Individual Performance
It is significant to realize that before an organization the like of PepsiCo’s mission and
vision statements can have an impact on an individual performance, it is vital that the companies
employees embrace the values that the organization upholds with the aim of making them
understand their employee mission and treat it as integral within the business (‘PepsiCo Case
Study’ Pp. 1-5, 2007). By just publishing some feel-good statements in the name of a mission and
vision statement on the employee’s handbooks does not necessarily infer that the employees
have understood the essence of the companies’ mission.
It is critical that employees take the ownership of the mission and vision statements as it
is their own and that describes their job description, a factor that makes it simpler to
communicate and conduct the mission of the organization in every sphere of the employee’s
responsibilities (Sarmiento, Shukla, & Izar-Landeta, Pp. 64-76, 2013). In the event that a
company desires to achieve success in its processes, they should develop employee mission and
vision statements and communicate them accordingly in order to affect their individual
performances and standards. The mission and vision statement have the impact of affecting the
performance of individuals since they act as performance standards. In order to determine
individual performances and how the mission and vision affects then, it is important that the
employees of a company quantify the missions and visions of a company.
The Extent in which the Mission and Vision Statements are Developed
The mission and vision statements of PepsiCo are developed through the use of
environment and some other key functions on the corporate responsibility levels. In this account,
the company pursues and maximizes on the potential market opportunities that open doors for it,
PM.REPLYS.W3 5
a factor that forces the company to reflect on ways on reaching such markets (Sipek, Pp. 22-25
2015). The company has showed commitment to social responsibilities through developing a
mission that supports sustainability, in delivering growth by investing in a future that is health by
protecting the environment.
The company for instance has launched recycling machines which recycles waste
products in different areas such as kiosks, gas stations, public parks, stadiums and so on. This is
in line with the advancements the company makes in the participating in Corporate Social
Responsibility. Culture also plays a role in influencing the company’s ethical position. This
infers to the manner in which people manage, behave and think in approaching their businesses
daily. The company’s operations are therefore affected by this mores and norms
Conclusion
PepsiCo today is considered a leading brand name within the soft drinks industry
operating in Australia. The company’s has expanded its products into international markets such
as the United States of America, Japan, and Eastern Europe among other states. PepsiCo’s
mission statement involves its approaches that are geared towards increasing the value of its
shareholders investments through sales growth, wise investment of its resources and cost
controls (Zenger, Pp. 52-58, 2013).
The company in its mission and vision statement categorically focuses and pursues
avenues of not only achieving profits and success, but also considers the welfare of its
company’s stakeholders and its end consumers. PepsiCo companies strategy as indicated in their
mission and vision statements is not only in achieving and making goals like to maximize on
their profits and improving services for its people but one that motivates its staff in
PM.REPLYS.W3 6
understanding the companies mission and vision. It is therefore significant to realize that the
functions and operations of the company are guided by its mission and vision statements.
PM.REPLYS.W3 7
References
Gjurovikj, Ab 2013, ‘Knowledge Management As A Competitive Advantage Of Contemporary
Companies’, Proceedings Of The International Conference On Intellectual Capital,
Knowledge Management & Organizational Learning, Pp. 482-488,
Matwiejczuk, R 2013, ‘Logistics Potentials in Business Competitive Advantage Creation’, Log
Forum, 9, 4, Pp. 265-275,
‘PepsiCo Case Study’ 2007, PepsiCo Case Study: Taking Advantage Of Changing Market
Conditions, Pp. 1-5,
Rowan, C 2013, ‘The World’s Top 100 Food & Beverage Companies: Repositioning For A New
Global Environment’, Food Engineering, 85, 9, Pp. 64-76,
Sarmiento, R, Shukla, V, & Izar-Landeta, J 2013, ‘Performance Improvements Seen Through
The Lens of Strategic Trade-Offs’, International Journal of Production Research, 51, 15,
Pp. 4682-4694,
Sipek, S 2015, ‘A Global Vision: Leading PepsiCo’s Learning Evolution. (Cover Story)’, Chief
Learning Officer, 14, 3, Pp. 22-25,
Zenger, T 2013, ‘Strategy: The Uniqueness Challenge’, Harvard Business Review, 91, 11, Pp.
52-58,
