Following the changing market, airlines
companies should come up good
marketing strategies to remain
competitive. This essay reviews,
marketing strategies used by Cafic
Pacific airline.
INTRODUCTION
FOLLOWING THE
CHANGING MARKET,
AIRLINES COMPANIES
SHOULD COME UP
GOOD MARKETING
STRATEGIES TO
REMAIN
COMPETITIVE.
THIS ESSAY
REVIEWS,
MARKETING
STRATEGIES USED
BY CAFIC PACIFIC
AIRLINE
COMPANY
Cafic Pacific Airline is an
international airline
It provides passenger as well as
cargo services
It was established in 1946
It partners with Kong Dragon
Airline
Cafic Pacific Airline has more than
550 destinations around the world
It was voted the best airline in
2020
PRODUCTS
First class
Business class
Economy class
Company
Cafic Pacific Airline is a global airline firm that provides scheduled passenger and cargo services
from Hong Kong. It was established in 1945, and it’s one of the members of Hong Kong’s Swire
Group. In collaboration with Kong Dragon Airline, Cafic Pacific Airline has about 62 destinations
plus 27 in mainland China. Being a pioneer of one world global alliance, the airline works in an
integrated network of more than 550 destinations across the world. In 2002, Cafic Pacific
Airline was voted as the best airline.
PROMOTION
The airlines marketing slogan is “The Heart of Asia”
Cafic airline uses codes agreements to promote its products.
The airline uses the internet to promote and market products and services
uses various programs to increase its image forexample, Chinese New Year Parade, Widerness
Experience among others.
Promotion
The airlines marketing slogan is “The Heart of Asia” this means, Hong Kong is not only
economic hub of South East Asia but also logistics centre. In addition, the promotion slogan
represents airline’s purpose of providing outstanding services. Cafic airline uses codes
agreements to promote its products. Besides, the airline uses the internet to promote and
market products and services. The airline also uses various programs to increase its image. For
example, Chinese New Year Parade, Widerness Experience among others.
PRICE
flyer campaigns and special pass in domestic as well as international markets
Giving free tickets to residents in hung Kong
Offers special discounts to economy class passengers
Price
Cafic Airline offers regular flyer campaigns, special pass or Asia pass that travelers use to
travel within Asia are globally commonly call World pass. However, use of special pass
involves adhering to particular terms in collaboration with more than 60 partners
internationally. Since, the airline is committed to serving local markets, it offers free tickets
to residents of Hong Kong to invite friends an aspect that promotes tourism. Economy class
passengers are offered special discounts.
PLACE
The airline uses the internet to direct
reach clients.
Automated kiosks that enable clients
to book, collect tickets or check flight’s
latest information.
Travel agencies to sell tickets to
tourists’ clients and other small
corporate clients.
Place
Place includes distribution channels the airline uses to reach clients. In this case, Cafic airline
partners with travel agencies to sell tickets to tourists’ clients and other small corporate
clients. Moreover, the airline uses the internet to direct reach clients. The airline also has
automated kiosks that enable clients to book, collect tickets or check flight’s latest
information.
TARGET MARKET
Large corporate customers
Small and medium – sized corporate customers
Tourists
Students & others
COMPETITIVE
ADVANTAGE
Outstanding services such as great aircrafts, flight services and electronic business
operations.
A young fleet so as to make sure that travelers experience a safe and comfortable flight
Uses modern technology in passenger flight services.
comfortable lounges, Cafic Pacific Airline offers courteous, warm and quality services to its
clients.
REFERENCES
Cafic Pacific Airways Limited. 2002. Official
Homepage
