Business Communication
Prepare a one-page description of your plans to solve the problem for one of the following research
studies. Use the following headings for the problem:
Statement of the Problem
Research Method and Sources of Information (BE SECIFIC)
Nature of Data to Be Gathered and Analyzed
Hypothesis or Hypotheses to Be Proved or Disproved (if feasible)
Here are some ideas to get you started:
a. Investigate a problem occurring on your campus (e.g., declining enrollment in some majors, increasing
tuition, delayed financial aid payments, high cost of textbooks, or closed classes) or in a job or student
organization position you hold.
b. Superior Foods, Inc., is considering adding organic versions of its frozen vegetables in an effort to
establish itself as a leader in this fast-growing market. To increase its available supply of organic produce,
management recognizes the need to assist local growers in adopting organic farming methods. The first
step in this process is to recruit experts in organic farming to design and implement training.
c. Rainbow Pool and Spas initiated a website to provide answers to frequently asked questions and
product-update information. Customer response has been outstanding, freeing up the company�s toll-
free telephone lines for calls about more technical, nonrecurring problems�a primary goal of the service.
BUSINESS COMMUNICATION 2
As marketing manager, you are considering the possibility of starting a corporate blog and a
microblogging site on Twitter to strengthen your relationship and communication with customers.
d. As branch manager of a bank, you are faced with the task in a sagging economy of reassuring
customers of the solvency of your institution. Your current strategies for casting a positive light on
negative performance indicators don�t seem to be effective.
Business Communication
Part 1
Statement of the Problem
Leaders in university students’ bodies provide an opportunity for the young people to prepare for
future leadership roles in the government and other institutions. However, leadership at this level
does not lack issues and wrangles that affect the performance of student leaders (Harper, 2013).
BUSINESS COMMUNICATION 3
Lack of communication and conflict of interest is a major problem that I have experienced in my
role as a leader in the university. Some of the leaders have vested interests that they pursue
despite committing their skills and efforts to the welfare of the students (Asmawi, Zakaria, &
Wei, 2013). There is as well poor communication among leaders something that has made it
difficult to execute the mandate of the office and to agitate for the issues and concerns of the
students.
Research Method and Sources of Information
Research method that the study will adopt is qualitative. The researcher will gather information
using structured interviews to establish the problem under study. Therefore, the sources of
information will include sampled student leaders. Furthermore, the researcher with gather
information from secondary sources such as books, journals, and manuscript and news article to
find insights on the topic of leadership.
Nature of Data to Be Gathered and Analyzed
The nature of the data to gather and analyze is descriptive. The information will be coded to
allow analysis. Descriptive information is as well easy to understand hence, the reason for using
the same.
Hypothesis or Hypotheses to Be Proved or Disproved (
The three hypotheses that will need approval or disapproval are:
The cause of poor communication is lack of effective leadership
Leaders at the university have not put at heart the plights of their fellow students
BUSINESS COMMUNICATION 4
Vested interest contributes to the conflicts and wrangles frequently experienced among
student leaders
Part 2
There are different ways of presenting data using graphs. Some information is understood
better if presented in different forms and therefore it become prudent to make decisive decision
about the kind of graph to present specific type of information (Ruiz & Mario, 2013).
Line graphs are appropriate in presenting the growth of companies that offer employees
paid time for volunteering over a period of five years. The reason why they are appropriate is
that they are easy to visualize and draw. They are as well show how fluctuations have been over
the five years making it easier for the users to gain deeper insights into the situation.
Effective graph for (b) is the pie chart. Using pie chart will help to provide the percentages
of iTunes download by various segments. It is a good way of summarizing information to
enhance easy understanding.
Pie charts are as well appropriate for showing percentage of delayed, on time and ahead of
schedule projects. They provide a good summary of such projects hence it becomes easy to
understand the information.
Data on growth in credit card debt by the state in the last five years can be presented using
a table. The tabular form will provide this information well and this will make it easier to trace
the growth.
Flow charts are appropriate to illustrate relationships that exist between the CEO, the vice
president, and the line supervisors. They are effective because, they enhance understanding of
BUSINESS COMMUNICATION 5
the relationships that these three have. An individual can easily trace the relationship by
observing the flow chart diagram.
To predict unemployment, the best graph to use is line graph because they display data
variables as well as trends to help in making predictions about information not yet recorded
(Mas.ncl. 2015).
A time schedule is appropriate when providing instructions for carrying out
interrogations of those employees suspected to have involved in a fraud. It will clearly provide
the time lines to perform very specific tasks hence, ensure time management (Mas.ncl. 2015).
The best graph for (h) also comparing warranty claims for three companies is use of
histograms. They will provide an easy way to compare the three companies warranty claims.
For (i), the best form to present such information is a table. A table will provide succinct
summary on the portfolios opened by every age category in the last four quarters.
For (j) progress of a product development, a line graph is the most appropriate. It will
show the stages or the progress over certain period hence enhance easy tracking.
BUSINESS COMMUNICATION 6
References
Asmawi, A., Zakaria, S., & Wei, C. (2013). Understanding transformational leadership and
R&D culture in Malaysian universities. Innovation: Management, Policy & Practice,
15(3), 287-304.
Harper, S. (2013). Who said leadership was easy? Industrial Management, 55 (6), 20-25.
Mas.ncl. (2015). Chapter 2: Graphical methods for presenting data. Retrieved from:
http://www.mas.ncl.ac.uk/~ndah6/teaching/MAS1403/notes_chapter2.pdf
BUSINESS COMMUNICATION 7
Ruiz, E., & Mario, A. (2013). Is It Possible to Apply Multidimensional Graphical Methods in
The Teaching and Learning of Economics? Contemporary Economics, 7(4), 123-138.
