Victoria’s Secret Beauty Products and Apparels
2
Appendix
Victoria’s Secret Beauty Products and Apparels
Key Partners
• Material
suppliers.
• showrooms
• Boutiques
• Designer shops
• Individual
branded sales
outlets
Key Activities
• High efficiency in
quality clothing
designs.
• Donation in
charities
• Sales
internationally
• hold activities
• human resources
activity
• spread healthy
knowledge through
TV show and
websites
Value proposition
• Beauty products
• Quality hair and inner
dresses and lingerie’s
• Quality shoes and other
foot wares’
• Value for money
• Personal guarantees on the
durability of the products.
• Convenient to order
custom made garments.
•
Customer
Relationships
• Entertainment,
happiness and
family
gatherings
• family-
friendly and
professional
relationship
• quality and
professional
relationship
Customer Segments
• High Income
(price sensitive)
• High end
fashion ladies
whose pursuit of
quality overrides
the price of the
product
• People who
regard fashion
as part of their
professional life.
• These products
targets models
and superstars
Key Resources
• Promotional
activities
• Models
• Designers
Channels
• Boutiques
• Online
• Branded
outlets
Cost
• Material costs
• R&D
• International beauty pageants
• Modeling
• Sale and promotional service
• Advertisements and TV show
Revenue Steams
• Sales of beauty products
• Sale of lingerie’s
• activities revenue
Victoria’s Secret Beauty Products and Apparels
3
Victoria’s secret Beauty Products and Apparels
Victoria’s Secret is one of the largest manufacturers of lingerie and was established by
Roy Raymond. In the year 2012 it registered a turnover of about $6.2 billion dollars
and a net operating income of $ 1 billion. The companies deal in mostly women
dressing and their beauty products. Victoria’s Secret deals in lingerie’s, women
clothing and beauty products.
References
Booms, B.H. and Bitner, M.J. (1981) ‘Marketing Strategies and Organizational
Victoria’s Secret Beauty Products and Apparels
4
Structures for Service Firms’ in J.H. Donnelly and W.R. George (eds) Marketing of
Services, AMA Proceedings Series, Chicago, p.48
Chernatony, L. and McDonald, M. (1996) ‘Creating Powerful Brands’, 2nd edition,
Butterworth-Heinemann, Oxford, pages 214-222
Diaz-Ruiz, C. A. (2013). “Assembling Market Representations”. Marketing Theory 13 (3):
245–261
Gronroos, C. (1990) ‘Services Management and Marketing’, Lexington Books,
Lexington, MA
Knox S and Macklan (1998), ‘Competition Value: Bridging the gap between
branding and customer value’, F.T. Pitman
Kotler, Philip and Armstrong, (2007) Gary Principles of Marketing Pearson, Prentice Hall, New
Jersey
Kotler, P. (1991) ‘Marketing Management: analysis planning and control’, 7th
edition, Prentice Hall, Englewood Cliffs, NJ
