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Global Surf industries (GSI)

Meyerhoffer – A new surf board Executive summaryMeyerhoffer is a new set of surfboards that have been developed by Global Surf industries (GSI). Itoperates from Manly which is found in Northern Sydney Australia along its sandy beaches. Manly is alsothe headquarters of GSI whose major business activity is the manufacture and distribution of watersurfing boards. […]

Investment Risk Management

Investment Risk Management – Lehman Brothers. IntroductionLehman Brothers was founded in the year 1850 in Montgomery, Alabama by immigrant GermanBrothers. Henry, Emmanuel and Mayer Lehman originally started their business as a generalstore in the year 1944 before it expanded and later acquired the name Lehman Brothers. LehmanBrothers prospered under the U.S. economy which continued to […]

Organization Strategy for GE Inc

Organization Strategy for GE Inc IntroductionGE was founded from the 1892 merger that saw Thomas Edison’s Electric Light Company andThomas Houston Company merge to form the GE (General Electric) company. Its core businessinvolved electricity generation and its distribution networks, manufacture of light bulbs andelectric motors.Using appropriate academic models and concepts identify GEs core competences andcapabilities […]

External Factors Evaluation Matrix

Walt Disney External Factors Evaluation Matrix IntroductionEFE Matrix is a strategic tool that is used for evaluating existing strategies for a company. Itbasically evaluates the external environment or the macro environment of the company thatincludes political, legal, social, economic or technological information.Walt Disney began its operations in the year 1920 as a studio for cartoon […]

Analyzing Managerial Decisions

Analyzing Managerial Decisions: Why Teams Fail IntroductionTeams fail because their management is ineffective and the organization does not provide thesupport and the motivation needed to maintain the staff morale and determination to achieve itsgoals.The following are the reasons why teams fail.Environmental influencesThe ability of individual team members to coordinate their meetings from different locations,communicate effectively […]

International Marketing

International Marketing Introductiona) The international market is made of the global economy. In the year 2007, the totalmerchandise that was traded in the international market was US$10.5 trillion while total servicestraded amounted to US$2.4 trillion. The international market is made up of the total world’spopulation of 6.6 billion which is targeted to reach 10 billion […]

Johnson Controls Capital Investments

Johnson Controls Capital Investments IntroductionJohnson controls is a firm that’s international. The company manufactures products, services andalso offers solutions to utilize energy and other efficiencies in building, for instance lead acidbatteries and other advanced forms of batteries for hybrid and electric cars. They also specializedin the making of automobile seats.Johnson Controls was initially incorporated in […]

Segmentation theory

International Business – Singapore Write about the Segmentation theory IntroductionSegmentation theory refers to the classification of the market for a specific service or product. Itinvolves classification into various segments or groups. It allows the market to achieve the mostin all the segments and improves the response of the service or product being offered in themarket […]

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