Social media has enabled and accelerated the social construction of brand meaning
Social media has enabled and accelerated the social construction of brand meaning. Are allbrand communications (consumer, organisation or other originated) within this environment authentic, and trustworthy? Discuss. SOCIAL MEDIA ACCELERATED SOCIAL CONSTRUCTION OF BRAND MEANING 2Social Media Has Enabled and Accelerated the Social Construction of Brand Meaning INTRODUCTION Social media platforms have a great potential […]
