- Introduction
- Choose an organization of your choice and develop an overview of a plan for a project.
The project could be a new device, service, program, or etc.
Utilize examples from your text or examples online that meet your specific needs in developing the
Communication Plan for the Project that will substantively explain, and analyze the positive contributions
to the success of the project. Include design, structure, communication channel methods, assigned roles,
leadership, groups, teams, and control measures. include the concepts from operations and project
management that you have learned so far.
As an example, processes, projects, flowcharting, effectiveness efficiency, critical path, quality
management, quality control, and the project management life-cycle.
Samsung Galaxy A10 Project Plan
SAMSUNG GALAXY A10 PROJECT PLAN
2
2
Name
Institution
SAMSUNG GALAXY A10 PROJECT PLAN
3
3
TABLE OF CONTENTS
INTRODUCTION 2
BACKGROUND INFORMATION 2
PROJECT APPROACH 3
GOALS AND OBJECTIVES 3
PROJECT SCOPE 4
SCOPE STATEMENT 4
PROJECT APPROACH AND IMPLEMENTATION 4
ROLES AND RESPONSIBILITIES 7
PROJECT SHEDULE/TIMELINE 8
PROJECT BUDGET/COSTS 9
RISK ASSESSMENT 10
COMMUNICATIONS PLAN 11
CONCLUSION 14
REFERENCES 15
INTRODUCTION
Providing customers with the highest quality products remains one of Samsung’s major
objectives. Accordingly, the company consistently develops new devices to meet customer
needs. Following the success of the A-Series smart phones in the market, the company intends to
inject more innovation into developing a more sophisticated gadget for technology lovers. The
new Smartphone, dubbed Samsung Galaxy A10, is expected to hit the market in November
- Its sleek design and attractive specifications which include a super AMOLED 5.5”
touch screen, gorilla glass screen protection, Android 6.0 Marshmallow, 16 Megapixel camera,
40 GB internal memory and up to 200GB expandable memory, make the A10 the next Samsung
gem.
This plan details information regarding the project including its definition, goals and
objectives, roles and responsibilities, project management approach, project timeline, budget and
the communications plan.
Background Information
The smart phone market has been advancing at a significant rate and this has created
major competition in the industry. This means that companies must be more vigilant when it
comes to innovation in order to remain relevant among smart phone users. Samsung has been a
smart phone market leader and it is imperative that this position is maintained through
continuously developing new models to tap the ever growing demand for modern technology.
While the company has produced numerous phone models, the Galaxy A series has been a great
success, since the introduction of the Samsung Galaxy Alpha in 2014. The A series has since
advanced, with the latest mode being the Galaxy A9. Given the rapid growth in the industry and
changing client demands, Samsung must maintain the momentum by producing better phones, to
ensure that it maintains its competitive advantage. The A10 comes with the latest Android,
greater feel and bigger memory and is therefore bound to achieve this objective
Project Approach
The project will be implemented in phases as follows:
Phase I: Market research and analysis
Phase II: Software design
Phase III: Agreement on Android contract
Phase IV: Development
Phase V: Phone testing
Phase VI: Phone rollout
GOALS AND OBJECTIVES
This project aims at achieving the following:
Develop a smart phone that appeals to modern mobile users
Enhance user experience through better technology, software and phone
interaction
Provide a phone with greater storage capacity
Provide a long-lasting smart phone through strong materials such as metal casing
and glass protection
Compete effectively with similar brands in the market
PROJECT SCOPE
Scope Statement
This project encompasses the production of the Samsung Galaxy A10, a smart phone that
is meant to give the user greater capabilities through more advanced technology and phone
capabilities. The project which is will last for a period of six months is expected to produce an
exceptional smart phone to meet the needs of technologically savvy users. The new device will
possess the following characteristics: super AMOLED 5.5” touch screen, 4G internet capability,
dual sim capability, gorilla glass screen protection, Snapdragon 800 processor, Android 6.0
Marshmallow, 16 Megapixel camera, 40 GB internal memory and up to 200GB expandable
memory, data saving mode, inbuilt battery, proximity and fingerprint sensor, Wi-Fi, Bluetooth
and Hotspot connectivity. In achieving this, a group of 10 engineers and developers will be
involved in developing the phone. The project aims at achieving the set goals and objectives with
a budget provision of $25,000; with $5,000 being for research and $20,000 for execution.
Project approach and implementation
To ensure that the Samsung Galaxy A10 phone is availed to the market by January 2017,
the following activities will be implemented. The activities represent phases within the project,
with each having its own set of deliverables.
Market research and analysis: This is the first phase of the project and it will involve performing
a background research on the competitive environment, technology and customer expectations
on smart phones. This is important because it helps in establishing the feasibility of the project
and whether it will provide any returns for the company (Shenar & Dvir, 2013). It will also give
insights on possible considerations when designing the device by evaluating customer responses
and competitor plans.
Software design: This marks the beginning of the production process and will involve
developing the phone’s software. This includes ensuring that it compatible with Android in order
to give users a seamless experience.
Agreement on Android contract: Android is the operating system provider for A10 and a license
from the company is thereby required. This will involve negotiation with the Google, Android
provider, to come up with an agreement on the license.
Development: This phase represents the actual phone development and involves actual
production of the phone. During this phase, procurement processes, input material supply and
manufacturing of the smart phone will take place. The various processes involved are divided
among the team members to ensure that the phone is of the greatest quality possible (Shenar &
Dvir, 2013).
The flow chart for production of the phone is shown as below
Phone testing: To ensure that the product delivered to the customer is fault-free, testing prior to
delivery is necessary. In this regard, Samsung will distribute 100 handsets to selected customers
and engage them on a feedback program. The customers who will use the phone for one month
will provide feedback based on their experiences; including any device flaws and improvement
that should be done on the phone.
Phone rollout: This is the final stage in the project and will involve rolling out the phone in the
market. This process will be marketing-intensive; with the objective of making the phone known
to users.
Roles and responsibilities
Role Responsibilities Participant(s)
Samsung
Management
Decision making and funds
approval
Project guidance
Project approval
Jong-Kyun Shin (CEO and
Head, IT & Mobile
Communications)
Project
Committee
Approve funding
Direct resource allocation
Conflict resolution
Provide directions to project
manager
Review performance milestones
Insert Names
Jong-Kyun Shin (CEO)
Sang-Hoon Lee (CFO)
Smith Park (Member)
Song Lee (Member)
John Adams (Member)
Lynn Ming (Member)
Project
Manager
Manage project according to
specifications, goals and
objectives
Team lead
Link between project and project
committee
Communicate project to
participants
Communicate guidance from
project committee
Supervise consultants
Supervise suppliers and vendors
Provide project direction
including acquisition of resources
Problem resolution
Budget execution
Approve budgets
Sign and spearhead contracts
Steve McDonald
Project
participants
Conduct market and technology
research
To be identified
(Researchers,
Engineers and
developers)
Understand user needs
Communicate with project
manager on project goals
Review project goals and
deliverables
Develop product
Participate in teams and perform
according to stakeholder
expectations
Provide recommendations based
on knowledge
Identify barriers to project
achievement and communicate
the same
Assure product quality
Identify potential issues and offer
recommendations
PROJECT SHEDULE/TIMELINE
Considered one of the major aspects of successful project management, the schedule
provides a list of activities to be achieved by the project and the set time required in
implementation (Lapoint & Haggard, 2015). A well developed schedule will ensure that the
project is completed within the given time period.
Market research June 2016
Phone technology research June-August 2016
Patents and licenses August 2016
Project execution August-November 2016
Trials and testing December –January 2016
Roll-out January 2016
PROJECT BUDGET/COSTS
The budget forms the third component in project planning and management and is an
important resource in ensuring that the project is done to completion (Brüggen & Luft 2016). In
order for the budget to be effective it must accommodate possible risk by providing an
emergency fund (Brüggen & Luft 2016). The budget is presented as follows:
INCOME
Internal Sources $20,000
Bank funding for research $5,000
EXPENDITURE
Research
Technology research $3,500
Market research $1,500
Input material $5,000
Licenses (Legal and Android) $1,200
Development $7,000
Staff $1,000
Meetings (Stationery, conferencing
charges, meals and refreshments
$1,400
Marketing $900
Launch $1,800
Miscellaneous $500
Contingency funds $1,200
RISK ASSESSMENT
Risk assessment in the project plan seeks to identify and prioritize the potential risks and
thus develop a mitigation approach relative to these risks (Fabricius & Büttgen, 2015).
According to Maley (2012), risk assessment is a continuous process because issues keep
emerging as the project continues to be implemented. In this regard, continuous assessment will
be undertaken and possible approaches to mitigation discussed between the implementers and
project manager.
Risk Impact Risk Level
(High, Medium,
Low)
Probability Possible
mitigation
Obsolete technology
resulting from newer
developments
This would
impact
phone and
project
returns
H: Technology
changes is rapid
and the rate of
smart phone
development is
high
Very likely Constant
research to
determine
possible changes;
project may need
to be overhauled
to accommodate
new technology
Failure to meet
timeline
Delay in
launch;
M: The timeline
set considers all
Likely Adhere to set
timelines; ensure
Loss of
customers
and revenue
factors to ensure
completion;
Huddles however
may occur
constant update
of project
progress
Budget constraints and
new budget items
Quality and
completion
time
M: The budget
considers all
budget items
necessary; new
budget items
may result from
unforeseen costs
Likely Provide a
contingent
budget plan;
adhere to budget
to the greatest
extent possible
Inadequate knowledge
and skills
Quality,
completion
time,
achievement
of project
goals
L: Project
implementers are
selected based on
possession of
excellent
knowledge and
skills
Unlikely Ensure
implementers are
qualified;
provide training
Customer rejection of
device
Poor returns
from the
project
H: Customer
bargaining power
in the industry is
very high
Very likely Ensure quality
product; keep up
with technology
advancement;
offer affordable
price; extensive
marketing before
launch
COMMUNICATIONS PLAN
Communicating the project plan forms an important aspect and should be given major
priority, to ensure that all members participating in the project execution are informed about the
project expectations.
Communication objectives
This communications plan achieves the following objectives:
Provide clear information on project execution
Ensure that all stakeholders have the required information on the project, processes, roles,
budget and other issues
Maintain correspondence between stakeholders
Ensure stakeholders are updated on project progress
Promote accountability among project implementers
Audience and key messages
This communication plan targets the following individuals as its audience:
Samsung Management: Key messages include project impact, project progress, budget
requirements, information gathered from research.
Project Committee: The committee will expect information on project progress and execution,
budget requirements, issues and challenges, new ideas and changes to project execution,
resources required.
Project Manager: The manager acts as a link between the management and committee and
implementers. Key messages include feedback on progress, feedback on budget and resource requests,
project functions approval, project milestones and achievements, issues and challenges, new ideas and
information from research.
Project participants (Researchers, Engineers and developers): Project execution guidelines,
budget and resource allocation, timelines, response to queries and solutions to identified
challenges.
Any other relevant individual: Key messages as deemed relevant
Communication methodology
To ensure effective communication, this project will utilize a variety of communication
approaches including: face-to-face communication, meetings, email, video conferencing, memos
and reports as suggested by Bourne (2016). A combination of these channels will ensure that
information is effectively delivered to the intended audience in a correct and coherent manner
(Maley, 2012). The following communication modes will characterize the project.
Email communication on progress and new developments: This will be a constant form of
communication and will ensure that the management effectively communicates any expectations,
approval information and other details related to the project. The executing team will also be
expected to provide constant updates on the project progress and other information such as
challenges encountered and possible solutions.
Monthly status reports: To promote accountability and efficiency, the team will be expected to
develop monthly reports indicating their progress and next steps. The monthly report will be sent
to the manager for review before being shared with the committee and senior management.
Bi-weekly project status meetings: These meetings are aimed at updating progress and providing
implementers with an opportunity to share experiences and issues encountered in the process of
project execution. It is also a chance for the management to communicate new and emerging
project components and make plans for the future.
Project manager monthly feedback: After the monthly status reports have been shared, the
project manager will give feedback on the progress based on his input and that of the committee
and senior management. This will inform future performance and offer recommendations for
improvement.
These approaches do not limit communication and any member of the project may pass vital
information at any point during the project execution.
CONCLUSION
This project plan effectively outlines the project plan to be used in the development of the
Galaxy Samsung A10 smart phone. The plan details the objectives of the project, the scope of
work, timelines, budget and communication plan to ensure successful implementation. Adhering
to the plan will ensure that the new phone is completed by the launch date and within the
intended quality.
REFERENCES
Borkowski, P. (2015). A Framework for Risk Analysis In Infrastructure Projects. Research
Papers Of The Wroclaw University Of Economics / Prace Naukowe Uniwersytetu
Ekonomicznego We Wroclawiu, (401), 69-82. doi:10.15611/pn.2015.401.06. Retrieved
from eds.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a10cb05e-b553-445d-8a13-
aaf3d78d390c%40sessionmgr106&vid=15&hid=127
Bourne, L. (2016). Stakeholder Relationship Management: A Maturity Model for Organisational
Implementation.
Boca Raton, FL: CRC Press.
Brüggen, A., & Luft, J. L. (2016). Cost Estimates, Cost Overruns, and Project Continuation
Decisions. Accounting Review, 91(3), 793-810.
