Marketing
The Walt Disney production company is best known for its products that are well
distributed in various segments of the market. In addition, Disney Company is well known in the
operations of the television networks where the company carries out aggressive marketing to
reach and convince their clients. The company aids in the marketing of the publishing
merchandise and theater division which are best known in the production of good products in
return. Disney Company has a marketing strategy that incorporates 4ps incorporated with the
four P’s to enhance the effeteness of their marketing strategy as they attempt to reach their
clients.
For every product its life cycle is based on the biological life cycle which explains the
returns which the product has to bring out before it deteriorates again. The product life cycle is
MARKEING 2
similar to the customer life cycle since they all focus on the creation of the given product and
even delivering it to the customer even for a lifetime period. On the other side, the customer life
cycle looks at the needs of the customer through the product and incorporates all that is needed
to be done to impress the customer.
Place is another factor that is highly considered in acquiring customers in market. The
product ought to be situated in a place that is well convenient to the customers to avoid any
disappointments following its unavailability. The better the distribution of the product is done,
the higher the sales it will give in return due to its availability to many customers at all the time
(Lamb, Hair, & McDaniel, 2011).
Promotion is a tool that is highly used by the marketer in marketing his product by the
use of good communication techniques. There are different mixes in the marketing promotions
and this explains why a customer relies so much on material cues despite the fact tat the material
part of a service is said to be the physical evidence of that product. In regard to a given service
there are no physical attributes attached to it because services will always be produced and
consumed at the same time. The individual needs of the customer have to be met even if it call
for the alteration of the services provided to impress the customer following that they are the
most important element of the service. There is the need to have an outstanding process to
achieving an outcome that is highly needed to ensure that a product is well marketed. The
product needs to be advised by the use of the media where many customers will get to
familiarize themselves with it. The internet is another area where the product needs to be
marketed since, most of the people are now able to access the internet from all the corners of the
world and this will help to boost the interest of buying the product by the customers.
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The target market mostly is the people who are interested in buying the product after
viewing it in the media or the internet. This explains why the product during advertising or
promotion needs to be described with many details as much as possible. It is prudent to be
familiar with the type of people who consume the product either male or female, their age, their
residences, and what they do for a living in order to know what is required in the product
production to capture the target market. The marketing of the product need to be done to all age
groups even though socioeconomic status may be a key factor to be determined.
There is a form of differentiation in the consumer marketplace and this is the reason as to
why all people need to be aware of the new product because, they all have possibility of buying
it. On the side of age, there are no big issues since; people now can repeat stages of their lives
and as well recycle their lives as they deem it necessary. Age is the key to success, the hard work
one employs in what he does is what leads to his success which makes him being termed as a
wealthy person. These factors have been used over along reasonable time hence; they are well
trusted in giving a more accurate picture of the target consumer in the given market. However,
cohort market opposes the functioning of the generational marketing therefore; it leads to making
the customers to behave in a differently compared to other people in different cohorts. Cohort
marketing is also known to help in the formation of a bond that helps in uniting people of
different age group. People behave differently in terms regarding their differences in age which
is a factor highly considered in marketing of products (Lamb, Hair, & McDaniel, 2011). The
generational and the cohorts marketing highly put into consideration the life stages because
people of different ages are said to like different products all together hence, there is the need to
have narrower reading for better understanding.
MARKEING 4
Reference
Lamb, C.W., Hair, J.F., & McDaniel, C. (2011). Essentials of Marketing. Cengage Learning; 7
edition
