Establish Networks & Develop Teams and Individuals
- Identify and discuss four ‘opportunities’ (e.g. events, activities, online (virtual) or real,
Holmesglen or external) relevant to your future career as a marketer that will enable you
to participate in networking. * (see guide below)
(8 marks)
- Determine and discuss two or more networking strategies you will use to make contact
with the individual/organisation (who represent the opportunities in 1 above) and to
initiate communication. Note: You are not to make actual contact unless it’s related to
Holmesglen Student Services’ clubs.
(4 marks)
- Determine and discuss what you will need to do to prepare yourself to undertake
networking.
(2 marks)
- Determine and discuss how you will maintain a record of your network
(2 marks)
- Attend one of the networking opportunities/ function and report on your experiences.
Before you attend, you will need to check with your teacher to ensure that the event is
suitable.
(15 marks)
- After the event, form into groups of around four students. Identify several
problems/difficulties each of you may have experienced. Suggest ways of how you could
overcome these problems/difficulties. Write a brief summary of your group’s discussions.
(4 marks)
1* Guidelines:
For example, Holmesglen Student Services will be helping students network through the following clubs:
Coffee Club, Movie Club, City Seekers Club, a variety of sporting /interest clubs (you may like to
consider setting up an indoor soccer club, courtesy Student Services, or some other interest/sporting
club).
Alternatively, you may wish to research some marketing peak bodies and join as students, attending a
networking function.
We will spend time in class researching various networking opportunities.
BSBREL401A & BSBLED401A
Establish Networks & Develop Teams and Individuals
Assignment 1
Holmesglen: JB BSD 9-Feb-2015 L:\Teaching\Shared\Vocational Programs\2015\Semester 1\Marketing\BSBREL401A Establish Networks\Assessment\BSBREL401A MKT ASGT 1 C JB V1.docx
Q1)
Tourism
Tourism is major business opportunity which has prevailed over many years. Tourism may be
local or international. They both offer business opportunities as the tourist will require the service of the
tour guides to help locate the sceneries and the wildlife. For any travel agency to offer its travelling
service to the tourists then it should market its services through suitable media.to be successful in this
business one ought to be aware of the current trends in the tourism sector.it will be the duty of the
marketing manager to advertise the services of the company.
Fashion and beauty
Beauty and fashion industry is currently a booming business. Most people who design and make
these beauty products have to be aware of the latest fashion and therefore they should consider
networking as option towards getting the information they want about the latest fashion in the market.one
can achieve this through attending fashion and beauty shows.
Information system management and manufacturing
Currently the world is using information technology to enhance communication within the
organization. The company designing and manufacturing these systems should ensure maximum security
for the users and also ensure their privacy.it is the duty of the marketing managers to ensure that the
company products are well known and secure. They can achieve this by networking with members within
the industry so that they can be aware of the latest development and the threats within the industry.
Hotel management
Hotels offer food products which are served to the customers. The customer needs to be aware of
the kind of food offered by the hotel. The marketing manager should be aware of the latest preferences by
different customers. Attending cooking competitions can help the managers to achieve maximum sales.
BSBREL401A & BSBLED401A
Establish Networks & Develop Teams and Individuals
Assignment 1
Holmesglen: JB BSD 9-Feb-2015 L:\Teaching\Shared\Vocational Programs\2015\Semester 1\Marketing\BSBREL401A Establish Networks\Assessment\BSBREL401A MKT ASGT 1 C JB V1.docx
Q2)
Strategies:
Using social media
The best networking method is the use of social media groups like Facebook, LinkedIn, twitter etc. In
these social media, one joins like-minded individuals.by creating a social fan page where like-minded
people join the group to get updated.
Organizing social events
Organizing social events like football tournaments, cooking competition and tour for families.
BSBREL401A & BSBLED401A
Establish Networks & Develop Teams and Individuals
Assignment 1
Holmesglen: JB BSD 9-Feb-2015 L:\Teaching\Shared\Vocational Programs\2015\Semester 1\Marketing\BSBREL401A Establish Networks\Assessment\BSBREL401A MKT ASGT 1 C JB V1.docx
Q3)
Before undertaking any networking function, should make some preparations which include;
determining the reason for undertaking the networking, participating well in the networking event will
help portray the a good picture of your company. Prepare a list of questions to ask the organizers of the
function, this will ensure that you get all the answers to your question
Q4)
BSBREL401A & BSBLED401A
Establish Networks & Develop Teams and Individuals
Assignment 1
Holmesglen: JB BSD 9-Feb-2015 L:\Teaching\Shared\Vocational Programs\2015\Semester 1\Marketing\BSBREL401A Establish Networks\Assessment\BSBREL401A MKT ASGT 1 C JB V1.docx
during the networking event, one should add in more people in his or her network so that the network
can expand.one is supposed to take the address of each added member so that they can communicate at a
later date. Add the new members into your social network. Some of the data management software which
can be used to keep the information obtained from the network includes; spread sheet which includes the
SPSS datasheet, the commercial database program which include the Access and Oracle and finally the
Specialty data entry programs such as SPSS data entry builders. These speciality data entry programs are
good for data storage and entry, thus they are useful.
BSBREL401A & BSBLED401A
Establish Networks & Develop Teams and Individuals
Assignment 1
Holmesglen: JB BSD 9-Feb-2015 L:\Teaching\Shared\Vocational Programs\2015\Semester 1\Marketing\BSBREL401A Establish Networks\Assessment\BSBREL401A MKT ASGT 1 C JB V1.docx
Q5)
Having attended a networking function involving entrepreneurs, investors, tourism board directors and
hotel managers which sought to identify the best ways to incorporate information technology to attract
more tourists both local and international. During this networking event the facilitators were given ten
minutes each to explain their products. The event was organized United States tourism board. From the
look of events, it was clear that this networking event was the best place for the information technology
experts and upcoming companies to introduce their latest projects in the industry. From the proceedings
of this event it was clear that one can get an insight into and knowledge about what technology is
expected in the industry and also the one in use currently.
The board director encouraged the locals to visit their national parks and other sceneries so that they can
improve the economy of the country. Through the use of information technology, the tourism board was
in a position to attract more tourists both local and international by creating more awareness to via the
media.
BSBREL401A & BSBLED401A
Establish Networks & Develop Teams and Individuals
Assignment 1
Holmesglen: JB BSD 9-Feb-2015 L:\Teaching\Shared\Vocational Programs\2015\Semester 1\Marketing\BSBREL401A Establish Networks\Assessment\BSBREL401A MKT ASGT 1 C JB V1.docx
Q6)
Some of the problems encountered this networking event include lack of enough time for the presenters
to explain their products well. There were a lot of people willing to participate but very few were able to
present and demonstrate their technology. The audiences were not allowed to participate due to lack of
time. There was less interaction between the marketers.
