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The pros and cons of qualitative research

The pros and cons of qualitative research

The emphasis of this week�s discussion is on the importance of qualitative research and your ability to
select the appropriate methodologies for the collection of the necessary data. It is important that you
highlight the main issues involved in qualitative methodologies. Furthermore, you will try to tease out the
strengths and weaknesses of different methods of data collection and sample selection.


Interpretivist Research

Aim:To identify and explore the human resource strategies that influence employee engagement within
organisations in Qatar and to develop recommendations on how these human resource strategies can be
changed in order to improve employee engagement.

Research Questions:

RQ 1: Which human resource strategies influence employee engagement within organisations in Qatar?

RQ 2: How do these human resource strategies influence employee engagement within organisations in

RQ 3: How can these human resource strategies be changed in order to improve employee engagement
within organisations in Qatar?

End Product:Objective: To develop recommendations on how human resource strategies can be changed
in order to improve employee engagement within organisations in Qatar.

Qualitative research is a common expression about analytical methodologies and
practices explained as anthropological, ethnographic, field, naturalistic or the observer study,
(Silverman, 2016). This type of the survey expresses stress on the significance of analyzing on
variables in their original set up where they are found. Ample data is gathered by using open-
ended questions that offer straightforward quotations. The researcher uses various methods such

as grounded theory, case study, action research and ethnography to collect data, (Corbin, and
Strauss, 2014). The methods of collecting data under the qualitative research methodologies have
different pros and cons. The advantages and disadvantages of these methods will be discussed in
general as follows, (Eriksson, and Kovalainen, 2015)

  1. They help the researcher to get a clear vision on what to anticipate. That is they gather
    data in an authentic effort of corking data to bigger images.
  2. The collected data in based on personal experiences and it is more powerful and
    compelling that the data gathered from the perspective of quantitative research.
  3. The data collected is gathered from few people or selected case. It means that the
    outcome and the findings cannot be stretched to the entire population.
  4. The findings may take a lot of time. It makes it hard to present in illustration manner.
  5. The issues of anonymity and confidentiality can pose challenges throughout the
    presentation of the outcomes.
  6. Rigidity is more complicated to demonstrate, assess and maintain.
    Furthermore, to come up with the probable outcome, the collected data should be sampled by
    using different sampling techniques depending on the methods used to obtain it. Some of these
    sampling methods include cluster snowball, purposive, and theoretical sampling. All of them has
    different merits and demerits.
    Part two

Qatar University is one of the biggest universities in Qatar. To keep up with the Qatar
Vision 2030, the University has formulated a human resource plan. The plan is aimed to assist
with the accomplishment of the organization strategic goals as explained by the Qatar University
strategic plan and to become conscious of the objectives of the Qatar University reorganization
To ensure that the plan is amended to the latter, the Qatar University has to employee
leadership and communication as part of their human resource so as to engage the employee,
(Hackman, and Johnson, 2013). It’s because according to their vision for a human resource they
state that “Human Resources supports Qatar University leadership in delivering educational
excellence and in creating an employment experience that is recognized internally and externally
as a model in the region – QU is both a model national university and a model employer!”.
Leadership and communication play a vital role regarding employee’s engagement.
Leadership can be shaped as democratic and autocratic. In situations where there is a slighter
adverse change, an authoritarian leader is needed to ensure that things get back to normal. The
aim of QU is to make the University better. If there exit any non-performing staffs, then the
autocratic leader must react. On the other hand, it is necessary for the voice of employees to be
heard. Creating channels of communication will make the employees see they are important.
With the Democratic leader, they can air their views since they know they will be heard.
Human resource management is inspected as a necessary activity in a company, (Grant,
2016). It assists in creating a aggressive edge for the firm by confidently engaging its
employees. To make it happen, the ingredients that should be allowed are two-way
communication and effective and efficient leadership. It builds an honest and open business

environment where the workers feel that their views are heard, and the can contribute in decision
making, (Men, 2014)


Corbin, J. and Strauss, A., 2014. Basics of qualitative research: Techniques and procedures for
developing grounded theory. Sage publications.
Eriksson, P. and Kovalainen, A., 2015. Qualitative Methods in Business Research: A Practical
Guide to Social Research. Sage.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.


Hackman, M.Z. and Johnson, C.E., 2013. Leadership and Communication.
Men, L.R., 2014. Why leadership matters to internal communication: Linking transformational
leadership, symmetrical communication, and employee outcomes. Journal of Public
Relations Research, 26(3), pp.256-279.
Silverman, D. ed., 2016. Qualitative research. Sage.

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