Presenting your ideas in a manner appropriate for a particular audience is a vital part of the success of
your research study. Potential mentors may need to get an idea of your research by viewing a brief and
Based on previous weeks’ work and the feedback you received during the Week 3 Discussion, post your
revised business problem statement. The required parts should be crafted in accordance with the doctoral
study rubric. This format should not exceed 200 words. Highlight the Hook and Anchor of the business
There are considerable values including characteristics, internal and external motivators,
and the manner in which communication is carried out among employees. These diversities
result from the variables in gender, economic situations, ethnicities, ages, and education levels,
and are all represented in a work environment (Cassell, Bishop, Symon, Johnson, & Buehring,
2009). These generational personalities share specific birth dates, and some standard sets of
social and historical events that can impact a work environment and employee satisfaction.
Each generation can be identified by its attitudes, shared preferences, tastes and
experiences. The generational groupings include; the traditionalists- born before 1946, the Baby
Boomers-born around 1946-1964, Generation X-born between 1965 and 1980 and finally the
Millenials-born after 1980 (Cassell, et al. 2009).The general business problem as identified in
these generations cohorts is that many organizations do not have the capacities to distinguish and
satisfy the needs of this generational personalities.
The specific business problem, in this case, requires that for an organization to manage its
operations efficiently, it is necessary that it understands the factors that motivate each
generational group, their specific values, behaviors and the approaches to meet their needs within
a work environment (Neumann, 2005).
Cassell, C., Bishop, V., Symon, G., Johnson, P., & Buehring, A. (2009). Learning to be a
qualitative management researcher. Management Learning, 40(5), 513-533.
Neumann, R. (2005). Doctoral differences: Professional doctorates and PhDs compared. Journal
of Higher Education Policy and Management, 27(2), 173-188.