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Initiating discussion about the role of the HR leader in CSR

�Exploring similarities and differences in your perspectives on the costs and benefits of CSR for
organisations and their stakeholders

�Sharing alternative perspectives on the ethical, cultural, social, political and economic dimensions of
CSR: In other words, how can CSR help organisations address these types of issues in an environment
of globalisation and change?

�Initiating discussion about the role of the HR leader in CSR

The following conditions must meet in the essay:

1) The answer must raise appropriate critical questions.

2) The answer must include examples from aviation experience or the web with references from relevant
examples from aviation companies.

3) Do include all your references, as per the Harvard Referencing System,

4) Please don�t use Wikipedia web site.

5) I need examples from peer reviewed articles or researches.


Corporate Social Responsibility (CSR) is where business can be integrated into social and
environmental concerns in an operation that is going on in a given area (Stewart, 2003).
Globalization has made businesses and their society to become a big concern when many of the
business want to expand and grow at a high length. Therefore, a lot of emphasis has been given
to diverse business ethics and the educated on the implications of such measures which may
affect the CSR. The sustainability notion supports the view that organizations can benefit for a
long period of time and support good initiative in the society. According to Zwetsloot (2003), the
types of different approaches towards ethics and CSR

According to Guest and Woodrow (2012), HR contributes to the responsible leadership
of CSR at various levels within the organization. HR provides functional support to CSR
activities by deploying responsible leadership and coordination depending on the organization
configuration of CSR interface. HR also contributes to responsible CSR leadership through
stabilized or emerging practices by playing an enabling role and building internal environmental
environment by applying advanced HR practices. In addition, the HR plays an active role in CSR
activities by deployment and supporting initiative that entails responsible practices within their
organization. Through their direct and indirect roles in various departments, the HR plays an
active role in transforming corporations into agents of the world benefit. A significant area of HR
contribution to CSR is through enabling responsible leadership in managing the relationship with
the employees (Wang & Chaudhri, (2009). The HR professional delivers process and tools that
facilitate the interaction with the employees involved in CSR activities and support the
management of the employer-employee relationships.
According to Greenwood (2002), corporate social responsibility is all an upcoming
business in the world of business needs to face the challenges in the society at different levels.
There are many problems which have to deal with to get a lasting solution that will be of benefit
to the business and they are inclusive of the economic sector and the social part of the business.
CSR is well known in handling such problems and this shows how important it is to a given
business. According to Shen (2011), there are many problems which need to be handled by the
CSR and if not well handled they may lead to the depletion of the environment and even workers
may not get the right working conditions leading to problems in labor. Many people in the
society need help, therefore the business finds for a way out to help such people even if it calls
for providing them with employment. It is the responsibility of the government to ensure that all

the organizations are enrolled for social responsibilities that will be of great use to the society
despite it being perceived as a factor that leads to weakening the economic growth (McWilliams,
Siegel, & Wright, 2006).
In the recent past, CSR has become part of business culture since most of the big firms
are already involved in big firms. Without practicing CSR activities, such firms fear that they
may be the odd one out in the corporate world. Politically, organizations are expected to engage
in CSR activities since new laws and regulations are being enacted to enforce companies to start
practicing CSR activities (Stewart, 2003)
The interest of the company need to be expanded through the reporting of issues that
need to be put into consideration to prevent interfering with the functioning of the business
(Gond, Igalens, Swaen, &Akremi, 2011). When trying to check if a company is involved in the
tackling of some of its critical issues, CSR ought to report a lot of issues that may be involved in
the degradation of the environment and even polluting it. The responsibility of the CSR is to
enable the organizations to be encouraging others for them to actively participate in the
improving of the challenges faced in the organization.

Through the use of the CSR the companies are in position to have a mutual relationship with
the society which will help them curb with the rrising challenges in the business (Cadwell,
Truong, Linh, Tuan, 2011). Theories find it hard to prove if they are the true members of the
society and they have to describe their intentions of doing their work as required by the law
governing the business (Yang, Colving, Wong, 2013). Sustainable productivity is well advocated
for by the business legitimacy and this helps the firm to have a firm stand of getting
opportunities to apply for public resources and even have the right to enjoy the corporate returns

(Guest & Woodrow, 2012). The business need to be responsible for the CSR activities and it
need to be responsible for the interest of the shareholders and the public in general for them to be
well informed. The activities of the CSR are associated with the interest of the shareholders who
eventually bring impact on different groups, which involves the behavior of the organization
workers either positive or negative. According to Shen (2011), a business has to have the ethical
and societal responsibilities which may go up to the responsibilities of the stakeholders; since,
the activities of CSR and business ethics. According to Grenwood (2002), businesses can be
accountable to their stakeholders whereby, they also tend to be involved in their provision of
moral and ethical support to their communities at large (Gond et al, 2011). In a case where the
organization decides to support climatic change campaign, CSR is to be highly considered in
doing so; since this helps in the avoidance of ecological degradation. It is an ethical act for any
business to engage itself in CSR matters; hence, this helps the organizations to practice their
business ethically. This approach is important because it helps in the promotion of the moral
business operations that extend to legal compliance and also in the development of a society as
whole. The society wiill benefit from the profits invested in the business and they have to keep in
touch with the CSR to face the challenges in the society that may interfere with their functioning.


Cadwell, C., Truong, D., Linh, P., Tuan, A. (2011). Strategic Human Resource Management as
Ethical Stewardship, Journal of Business Ethics, 98:171–182
Gond, J., Igalens, J., Swaen, V., Akremi, A, E. (2011). The Human Resources Contribution to
Responsible Leadership: An Exploration of the CSR–HR Interface. J Bus Ethics

Greenwood, M.R. (2002). Ethics and HRM: A Review and Conceptual Analysis. Journal of
Business Ethics, 36: 261-278, 2002
Guest, D, E & Woodrow, C. (2012). Exploring the Boundaries of Human Resource Managers’
Responsibilities, J Bus Ethics, 111:109–119
McWilliams, A., Siegel, D. & Wright, P. (2006). “Corporate social responsibility: strategic
implications”,Journal of Management Studies, 43 (1) 1‐18
Shen, J. (2011). Developing the concept of socially responsible international human resource
management.The International Journal of Human Resource Management,Vol. 22, No. 6,
Stewart, L (2003). “Reputation and corporate responsibility”, Journal of Communication
Management, 7 (4) 356 – 366
Wang, J &Chaudhri, V. (2009). Corporate social responsibility engagement and communication
by Chinese companies, Public Relations Review 35 (1) 247–250
Zwetsloot, G.I.J.M. (2003). From Management Systems to Corporate Social
Responsibility.Journal of Business Ethics. 44 (2) 201-208
Yang, N., Colvin, C., Wong, Y. (2013). Navigating Corporate Social Responsibility Components
and Strategic Options: The IHR Perspective. Academy of Strategic Management Journal,
Volume 12, Number 1, 2013

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