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B2B in Telecom Industry, the opportunities and the challenges

B2B in Telecom Industry, the opportunities and the challenges

  • how the B2B business in the telecom industry works.
    2- how globalization and internationalization is affecting the B2B.
    3- best B2B practices in the industry world wide.
    4- comparative analysis for Etisalat UAE and Vodafone B2B models.
    5- what are the opportunities of B2B business with the globalization.

6- what are the threats or the challenges?

6- I want a part also to be covering the effect of technology on the telecom industry “smart phones, new

apps, etc”

Please confirm if this is understandable, knowing that if you will provide me with a good proposal you will

also write for me the whole project more than 10000 words.

1.0 Introduction
For many years, Telecommunication is one of the industries that have recorded high
growth and profitability. However, this scenario is fast changing, the industry is currently facing
a lot of challenges that range from increased competitive rivalry, falling profits, slow growth
prospects to rapidly falling prices (SHAH and SHAIKH, 2010). One strategy telecom industry

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has identified is to spearhead transformation in the way they do their business to cut costs and to
ensure they remain competitive. Other challenges that business entities experience in the industry
include static business processes that affect marketing, poor customer services, high labour
overheads and related costs (ALMOSSAWI, 2012). Lack of integrated services has over the
years impacted on customer service negatively in the industry. Telecom industry players have
identified integrated services as the only way to meet fast changing customer needs. These
challenges, regulatory pressures and the need to capture opportunities presented in the market
coupled with other services has contributed to increased Business to Business (B2B)
relationships between various service providers, specialist content and telecommunications
entities (MEHROTRA and KUMAR, 2014).
2.0 Statement of the Problem
Due to the ever increasing challenges facing the telecom industry largely precipitated by
sluggish global economic growth, changing market and fast changing technology, many telecom
companies have been forced to rethink their business models (SAMANTA and DANSON,
2014). Many companies in the telecom sector have had to tighten existing management
processes, put efforts to eradicate bureaucracy and eliminate duplication of effort and systems to
retain their competitive position in the market. Most telecommunication companies are
embracing B2B integration to achieve these objectives. Business to business (B2B) integration
enables telecom companies to expose interfaces to their processes and systems which facilitates
integration of business partners in the industry (LIYAKASA, 2012). Analysts have pointed out
that B2B relationships in the industry can be costly and time consuming which could easily make
these services commercially unprofitable. Challenges arise from lack of or limited automation,
legal and commercial aspects of forming partnerships among others challenges (ZAGER, 2010).
The aim of this project is to analyse the opportunities and challenges that are prevalent in B2B
relationships in the telecom industry.
3.0 Research Objectives
The specific research objectives of the study include;
i) To find out the opportunities that are prevalent in B2B relationships in telecom
ii) To determine the challenges that telecom companies face in B2B relationships
iii) To find out the current trends in B2B relationships in telecom industry

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4.0 Scope of the Study
The study will involve identifying a representative sample from selected players in the industry
who have entered into B2B relationships. The study will involve collecting data and information
from industry players, regulators and other stakeholders.


ALMOSSAWI, M.M., (2012). Customer Satisfaction in the Mobile Telecom Industry in

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Bahrain: Antecedents and Consequences.International Journal of Marketing
Studies, 4(6), pp. 139-156.
LIYAKASA, K., (2012). Fewer than 1 in 7 B2B Customer Relationships Are Optimal. Customer
Relationship Management, 16(7), pp. 21-22.
MEHROTRA, R. and KUMAR, S., (2014). A Comparative Study of Customer Relationship
Management in Telecom Industry in Rajasthan. Asia Pacific Journal of Management &
Entrepreneurship Research, 3(1), pp. 169-178.
Management & Production, 5(3), pp. 777-805.
SHAH, M.A. and SHAIKH, F.M., (2010). Mobile Phone Industry a Growth Model for the e-
Business Firms in Pakistan. Journal of Business Strategies, 4(1), pp. 57-72.
Telecommunications, 29(3), pp. 20-22,24.

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